To get more people to come into the dealership for test drives.
To generate excitement about a new car model.
To generate new business in the automotive service and repair shop.
To get new consumers to visit the dealer's web site.
To collect demographic information from contestants and generate new sales leads.
The Hook:
Come in to [participating dealership name] to test drive a new [car model] and get your License To Win up to $1,000,000.
At the dealership, each consumer receives an official License To Win game decoder after taking a test drive.
The License To Win decoder looks like a small license plate that has a red decoder window in place of several missing numbers/letters.
The consumer must go to the web site and use the red decoder window to find out what the missing digits are for their game piece in order to be eligible to win the $1,000,000.
Each online entrant gets one personalized coupon for a $10 oil change at the participating dealership. They can print it out using their web browser.
The dealership gets the contact information from the online entries to use for follow-up and potential sales leads.
License To Win Sample:
To see the sample License To Win promotion, click here.
This online promotion is only a sample--no prizes will be rewarded.
Other Web! & Win! Links:
Highlights - Discover how fun online contests and sweepstakes can boost your business.
